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  • Writer's pictureJohn Barefield

5 Key Steps to Create an Impactful Social Media Strategy for Your Brand in 2023


In the sprawling epic of "Game of Thrones," seizing control of the Seven Kingdoms required careful planning, strategic alliances, and adaptability. Similar tactics can help your brand stand out in the crowded social media landscape of 2023. Here are five key steps to create an impactful social media strategy for your brand this year.


1. Understand Your Audience


Knowing your audience is the cornerstone of an effective social media strategy. With 79% of the U.S. population having a social networking profile in 2023, understanding who your content should target is vital (Statista, 2023).

Conduct a detailed audience analysis to understand their preferences and behaviors. This data can be collected using built-in analytics tools provided by platforms like Facebook, Instagram, and LinkedIn.


2. Choose the Right Platforms


Not all social media platforms will be beneficial for your brand. The choice should be guided by your audience analysis. For instance, platforms like Instagram and Snapchat cater to younger demographics, while platforms like Facebook and LinkedIn have a more diverse age range.

3. Create High-Quality, Engaging Content


Content is king in the realm of social media. Your posts should be engaging, relevant, and high-quality to set your brand apart from the competition.

With video content predicted to constitute 82% of all internet traffic by 2023 (Cisco, 2023), incorporating video into your strategy is a must. Other engaging content formats include live streams, stories, and reels.


4. Engage with Your Audience


Building a two-way relationship with your audience is a key component of a successful social media strategy. Respond to comments, direct messages, and reviews promptly and professionally.

Consider this: a survey by Sprout Social revealed that 89% of consumers will buy from a brand they follow on social media, and 84% will choose that brand over a competitor (Sprout Social, 2023).


5. Track and Adjust Your Strategy


Your social media strategy should be flexible. Regularly monitor your analytics to gauge engagement, reach, and the overall effectiveness of your campaigns. Don't hesitate to adjust your strategy based on these insights.

"Valar Dohaeris: All Men Must Serve"


In the world of "Game of Thrones," “Valar Dohaeris” meant “all men must serve.” In the realm of social media, your brand must serve your audience with valuable, engaging content. With careful planning, research, and adaptability, your brand can claim its rightful throne in the crowded social media landscape.


Sources Cited:

  1. Statista. (2023). Percentage of U.S. population with a social media profile 2023. https://www.statista.com/

  2. Cisco. (2023). Cisco Annual Internet Report. https://www.cisco.com/

  3. Sprout Social. (2023). Index: Above and Beyond. https://sproutsocial.com/


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