Copywriting Services

Case Studies and Business Success Stories

Demonstrate how your company's product solved business
problems with forceful business case studies and success
stories. How you helped your customers meet their
business objectives of. The Golden Key creates success
stories and business case studies grow your sales. solve

Web Content

Are you creating a website or just looking to update or
restructure? Do you need informative and convincing web
content? Web content that changes surfers into buyers?
With a billion pages up on the World Wide Web, today's
web content readers have no desire to sift through
time-consuming , florid prose.

I'll provide short and snappy, persuasive web content to
catch their attention, create interest and generate desire
for your product or service. And it'll be keyword-rich and
search-engine optimized.

Direct Mail: Marketing Letters, Sales Letters, Email
Letters

"Many experts worry that direct marketing these days is
being done too much by rote," notes Jane Maas, President
of Muller Jordan Weiss Advertising and Advertising Guru.
That's why I push a creative, direct, energetic style. And
consider each direct marketing piece individually.

Do you need short emails loaded with benefits, or long,
conversational copy? Either way, The Golden Key delivers.
I focus on benefits, not features. In a clear, concise, original
way, and with an appeal to the prospect's self interest.

Corporate and Capabilities Brochures

Marketing collateral works best when it mirrors your unique
sales process. I'll collaborate with you to create a marketing
package that guides your customer through that distinctive
process, from introductions through post-sale follow-up
literature. Customers will appreciate this reassuring "family
resemblance," and take it as a sign of professionalism--that
your company is one worth spending money on.

Press Releases

A well-written press release with a newsworthy slant will
always get you free exposure. Editors want information their
readers can use. "Look at What Company X Has Been
Doing Lately" is a lousy angle. And they demand a strong
headline and a catchy hook, written in a strong, newsy
style, which I provide.

Understanding the journalist's point of view will get the story
of your company where it belongs--in the public eye. I write
releases that get you free publicity and generate the buzz
you deserve.

Ghostwriting for Trades or Journals

Publishing articles in your specialty really establishes you
as an expert in the mind of a prospect or customer. Never
written an article before? Haven't got the time? No problem.
I'll help you put together an article or query letter and
submit it to editors of publications your target market
reads. Want to save money? Research and write it
yourself. I'll step in at any stage of the writing process. I can
edit you article, and, if you wish, help you get it to the right
editors.

Other Important Business Collateral

Promotional follow-ups, sales sheets, newsletters,
proposals, flyers, and reports actually form the bulk of my
business. If you're looking to promote your business with
professional collateral, why not drop me a line?

Do you need copy I haven't specified here? Or have
you got another marketing idea? Get a professional
freelance copywriter to bring it to life!

Drop me a line. I'll be happy to give you a free consultation
and a free quote.